PRESS FEATURE: Shadows Magazine Feature

In September of this year, Melbourne base author, journalist and critic, Nadia Bailey wrote this rather nice feature on Elle Evans for Shadows Magazine, so we’d thought we’d share it here. Accompanied by stellar photography and film by Adrian Lander and FilmByAlf Productions

 
 

One small business owner is making a big difference in the world of swimwear. Nadia Bailey meets the woman behind Elle Evans Swimwear.

From packing our groceries in eco-bags to saying no to plastic straws, most of us are getting savvy on how to cut down our plastic consumption. We get our morning coffee in a reusable cup. We’ve become leery of buying bottled water. We know enough to understand that every year a glut of shopping bags, takeaway cups and plastic drink bottles ends up in the ocean, where it wreaks havoc on marine ecosystems and, by extension, our own. But turning down single-use plastic is only the first step. As environmental awareness grows, businesses are developing innovative ways of giving existing plastic waste new life.

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Sandman reversible one-piece in Annex Stripe by Elle Evans. Earrings by YCL Jewels.

WASTE NOT

One such business is Elle Evans Swimwear, a Melbourne-based company offering cossies that don’t just look good in the waves, but also improve the ocean’s wellbeing.

“Our fabrics come from a mill in Italy,” explains Ellie Evans, the label’s founder and co-owner. “But before it reaches Italy, it comes from everywhere because it’s dredged from the ocean.” The process works like this: marine litter, such as nylon fishing nets and other plastics, is collected from the deep by various organisations (many of them staffed by volunteers) dedicated to cleaning up our oceans and seas. After being cleaned, this marine litter is transported to a plant in in Slovenia, where it’s recycled into nylon yarn called Econyl. This 100 per cent regenerated fibre is then milled into a luxurious, durable fabric in Italy, at which point it’s ready to start its new life as a bikini.

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Windsor bikini top and Sundowner bikini bottom, both in White, by Elle Evans. Hat by Sylvy Earl. Necklaces by YCL Jewels. Slides by Robert Robert at Zomp. Sandman reversible bikini top and Sundowner bikini bottoms, both in Midnight, by Elle Evans. Denim jacket by Guess. Earrings and long necklace by The Line of Sun. Short necklace by YCL Jewels.

ECO CREDENTIALS

By using fabric made from Econyl recycled fibres, Ellie’s business has become a player in what’s known as “the circular economy”. Unlike the traditional model, where raw materials are processed, manufactured into commercial goods, then purchased, used and eventually discarded by consumers, the circular economy hinges on reuse – waste is minimised by breaking down products at the end of their life cycle and transforming them into new products, so the cycle can begin again without introducing new materials. By opting to use this regenerated nylon fabric, Ellie’s company keeps this cycle of reuse going, which means less plastic in the ocean and a lighter carbon footprint.

Her commitment to sustainable practice also extends to design and production. “I make sure that when we’re cutting, the pattern is laid out in a way that there’s minimal fabric wastage,” she explains. Where there are offcuts, she puts them to good use. “Whenever I’m designing, I also make sure there are some elements that will use up scraps,” she says, explaining that features such as contrasting trims and tassels work double time as both decoration and waste minimisation. “We try to be as zero waste as we can.”

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Sandman reversible one-piece in Sunshine by Elle Evans. Earrings and necklaces by YCL Jewels.

THINK SMALL

“I’m pretty much a one-woman show,” laughs Ellie. “Everything from the pattern making to cutting, sewing, trims, packaging and shipping, it’s all done by me in one space.”

Keeping production in house ensures everything is executed ethically and to the highest standards. Rather than mass-producing garments at the start of each season, Ellie sews each piece only when a customer places an order. This ensures there’s no excess production and so nothing ends up in landfill.

“It’s definitely not the way most people do things,” she says. “We say that it takes anywhere from five to seven days to be shipped, because during that time I’m making it. Once they understand the process, most people don’t push back on that.”

This season’s collection is full of nostalgic colours and prints (bright primrose yellow, a retro stripe) that evoke a sunny, 1970s vibe steeped in classic Australiana. It’s a range that’s full of optimism – and given the label’s planet-friendly credentials, it feels like optimism well earned.

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Photography: Adrian Lander

Video: FilmByAlf Productions

Styling: Sarah Banger

Hair and make-up: Claire Leighton

Model: Lucinda at Vivien’s Models

Shot on location at Adelphi Hotel




Ellie Evans