SUSTAINABLE FASHION -Fashion Revolution Week tips


During this Fashion Revolution week designer Ellie has been sharing her knowledge about the ethical world and her experience, so to make sure you don’t miss any word of it, here’s it is in a neat little blog post:

Questions asked during our Q and A stories (you can find them on our Instagram)

Q. Is ECONYL® yarn is not more delicate than regular nylon? Does it shed more micro plastics? 

A. Nope! Because of ECONYL®’s amazing regeneration system the 100% recycled nylon yarn is the the same quality that virgin nylon.

Q. How do I care for products that use ECONYL® yarn? 

A. The same as you would with regular nylon/polyester based products; cold machine wash, hang to dry, never dry clean! To avoid relasing microfibers into the waterways during washing I use a guppy bag.


We shared as well the “10 Golden Rules of Clothing Care” originally posted by Gypsy Trader.

1)      Skip the Plastics

Buy less but better. Reflect on what you really need before you purchase. Check the label and avoid synthetic textiles such as polyester, acrylic and nylon. Be critical towards misleading advertisement. Ask your stores and favourite brands to use natural, organic, micro fibre free alternatives. They need to know you care!

2)      Stay Cool

Wash colder! It is a dogma that is passed down from generation to the next: wash coloureds at 40*C and bed Linen at 60*C. In the vast majority of cases 30*C is sufficient. Water in combination with heat weakens the yarn. The so-called Hydrolysis results in much more plastic ending up in our ocean.

3)      Don’t wash

Wash less! Air out your clothes and wash out stains by hand to avoid unnecessary laundering. Don’t let convenience harm the sea life and our health.

4)      No Spin

Reduce rotation speed! Lots of friction happens during the spin cycle. Synthetic textiles dry fast. Skip the spin! Or at least reduce RPM (Revolution Per Minute) to protect your clothes and the environment!

5)      No Shoes

Do not wash solid items with your laundry! Fibres break due to the mechanical forces in the washing machine. Anything solid washed with your clothes lead to significantly more fibres breaking. Also avoid using washing balls and soap nuts – even though used with good intentions, results in more plastic in the ocean!

6)      Soft to Soft 

Separate textiles with hard and soft surfaces! Related to the previous rule and based on the same insight: separate textiles with hard surface from those with a soft surface. If you stop washing things like jeans and your fleece items in the same wash load you will reduce your contribution to wash-related microplastic pollution.

7)      Don’t Tumble Dry 

Don’t tumble dry your clothes! The heat and the mechanical forces inside a tumble dryer are also a culprit of micro plastic pollution. Synthetic clothes dry super-fast anyway. Air dry your clothes. If you must use a dryer. Please make sure to filter the condensed water.

8)      Be Quick

Wash shorter! The longer you wash, the more fibres break. All washing machines have a short wash cycle. Please use it!

9)      Greener Cleaner

Use less and best detergent. Washing powder often contains mineral abrasives tend to increase friction. Which leads to more fibres breaking. Bleach and PH-Value affect the fibre construction too. Look for a detergent with a neutral PH-Value and without bleach.

10)   Filter!

Use a filter! Also, there is such thing as a guppyfriend washing bag! Which captures all the microfibres when washing and prevents them from entering our ocean! It also extends the lifetime of your clothes as it results in fewer fibres breaking.

Ellie EvansComment