If there's one day that captures the needless consuming of fast fashion, and overspending on things we don't need it's Black Friday. Sales in general I can get behind, but there is a level of consuming-for-the-sake-of-consuming on Black Saturday and Cyber Monday that goes beyond getting that one piece you've had your eye on for a long time at 20% off.
This May I did an interview for Good On You the website and app that's focused on making the fashion industry transparent with their rating system letting customers "shop their values." Elle Evans received a GREAT ranking on their ethical sustainability scale. You can read the full article below:
Our Shoot this year was photographed by the talented Sophie Costello of Pantomime Photography, beach-y waves and bronzed by the always lovely Megan Everett and our gorgeous model Lucille Croft who braved the freezing cold pool on a chilly Melbourne day! See how it all panned out below!
This month I tackled a fun little side project for a friend of Elle Evans Swimwear, Body Flow Yoga. We love a good collab over here and jumped at the chance to work with our favourite yoga studio to design an exclusive Elle Evans Work Out Bag for their October 30 Day Challenge.
Sizing in the fashion industry is a well-picked topic; it has been discussed, reviewed and altered for decades. Poor little Australia has had no National Standard Sizing Regulations (for adult clothing at least) since 2007 -when the Australian Standard Sizing Regulations (established in 1959!) were deemed irrelevant and scrapped.
SUSTAINABLE FASION: The Truth is out there
What do you think of when some says the phrase “sustainable fashion”? Hemp? Bamboo? Beige asymmetrical tunics that your high-school art teacher would have worn?