Founded in 2013 by friends Ellie Evans and Tanya Evans; Elle Evans Swimwear creates beautiful, sustainable, swimwear for people who care about fashion and the future.
Overwhelmed by the impact of the industry they had both worked in and loved for years, Elle and Tan have been doing things their way from the day they teamed up. Shying away from mass production they make each swimsuit to order in their ethical workspace in Melbourne, Australia. Choosing to use luxurious lycra made from 100% recycled plastic waste -dredged from the ocean- to create all their products. Sustainable practices are the backbone of the company, but contemporary, fashion-focused designs are what Elle Evans Swimwear has become known for. Attention to detail, innovative cuts and their signature nature-inspired prints come together to create magic each and every collection.
Beginning -saving the ocean one bikini at a time
Made from ECONYL® 100% regenerated nylon yarn, our fabric has a long and fascinating story before it even reaches our workspace in Melbourne. The ECONYL® process starts with rescuing waste, like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world. That waste is then sorted and cleaned to recover all of the nylon possible. Through a radical regeneration and purification process, the nylon waste is recycled right back to its original quality. That means ECONYL® regenerated nylon is exactly the same as virgin nylon, and has the potential to be recycled infinitely, without ever losing its quality.
That nylon fibre is then knit into our soft swim fabric in a mill in Italy, before it reaches our supplier in QLD shipped to our pinter in NSW where it is is printed using water-based, non-toxic inks. The fabrics we use are man made, no animals are harmed to produce them, in fact, as the fibre is made from plastic waste dredged from the sea, the marine-life are actually benefiting from our fabric being made!
Middle -obsessive design and zero-waste production
Because Elle Evans Swimwear was built with sustainability at the foundation we take a very different approach to design and production than most companies. The norm in fashion production is to manufacture as much as you can all at once in order to reduce costs. We decided the better way for us to manufacture would be to make each swimsuit, legging or sports-bra only after someone had purchased it. That way we know each Elle Evans piece we make is going to a happy home, not to landfill!
Once an order is placed on the Elle Evans website, co-founder, designer and seamstress -Elle, heads out to our workspace where four sewing machines, a cutting table and an industrial iron await. She spend the most time laying patterns on to our fabric ‘just so’ to make sure we end up with the smallest amount of fabric wastage. Smaller scraps are saved and often become a frill or strap down the track on someone else’s swimsuit. The order is sewn up, pressed and popped in a carry bag (Also sewn in our workshop, out of dead stock fabrics), then posted out through carbon neutral couriers Sendle. Any hired seamstress’ are paid by the hour, above a minimum wage here in Australia, works less than five hours at a time and stops for regular tea breaks and pats with resident cat, Louis.
Beginning Again -closing the loop
It's so important to us that once an Elle Evans swimsuit is out of our workspace it isn't out of our hands. We want everything we create to be re-worn time and time again, handed down to friends, sisters, brothers and kids and then -and only then- once it's reached it's full potential, recycled back into the system it came from. That’s the beauty of the ECONYL ® Regeneration System. While we are still only a young company we hope that in the future all our customers can recycle their Elle Evans swimsuit, legging, rashie or sports bra through us, knowing that they have closed the loop rather than left a footprint on the ecosystem.
If you want to contact us about anything you’ve read here, or if you’re interested in recycling your Elle Evans swimsuit, drop us a line here.
Our Meet Cute
Tanya Evans and Ellie Evans met in 2010 (and no, we're not related, we like to think it was just fate!), we worked for the same fashion label for several years and became fast friends. A few years after we had both left the company found Tanya raising her two beautiful daughters in Sydney, and Ellie nursing her own "baby" Elle Evans Swimwear in Melbourne. Elle Evans Swimwear grew (so did Tanya's babes!) and when Ellie finally plucked up the courage to ask Tanya if she would join as a business partner, Tanya was not so secretly thrilled! Each talented in our separate fields we feel like we have found the ying to each others yang, and we can't wait to bring Elle Evans Swimwear into the foreground of the Australian Fashion scene